Selling the Firm of the Future

Trent McLaren is a business development manager from Intuit Australia. In this podcast, he shares his insights into modern sales techniques with a focus on the accounting profession. We discussed: - Firm of the Future concept and background - The fundamental aspects of a sales process - How often should you follow up a lead? - The importance of persistence in sales - The value of phone calls - Are CRMs necessary for sales? - Social selling – how it works